Sonic Hard Seltzer comes in two themed 12-packs: Citrus and Tropical. Sonic may be more known for its drive-in burger joints but now the restaurant is focusing on moving its hard seltzer products into new markets with a new slim can format. Hip2Save may earn a small commission at no extra cost to you via trusted partners and affiliate links in this post. It doesnt look like just a play on the [Sonic] name, it looks like an extension on what the company was already doing in the past.. Dont love them unfortunately, here in TN. Sonic continues to capitalize on this success by encouraging customers to join either Team Ocean Water or Team Cherry Limeade in promotional materials for their Hard Seltzer brand. The R&D process at COOP would eventually coalesce as Will & Wiley, a hard seltzer line named for actor Will Rogers and boundary-pushing pilot Wiley Post, two native Oklahomans. grown-up . Sonic Hard Seltzer has crafted a unique beverage experience with its two themed 12-packs: Citrus and Tropical. ST. LOUIS SONIC fans in St. Louis will soon be able to buy SONIC Hard Seltzer at select retailers. They're made out of carbonated water, alcohol fermented from sugarcane, and natural flavors. But Sonic was thinking bigger, and COOP came calling at the right time. The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. To do that, Mossman needed to find new wholesalers and a lot of them. On Memorial Day 2021, Sonic Hard Seltzer hit shelves in the Sooner State. The Sonic Hard Seltzer website contributes to America's worsening polarization by exhorting visitors to publicly declare whether they stand with Team Ocean Water or Team Cherry Limeade. But given the turmoil in the restaurant industry over the course of the past couple years, big hospitality brands with household names are thirstier than ever for opportunities to monetize their intellectual property and diversify their revenue streams. Slinging hard seltzer through Americas variously applied, post-Prohibition three-tier system of alcohol commerce is a different challenge entirely from selling fast food and fountain drinks to sweaty motorists on the quick. Overall, it's a solid seltzer, but it's about middle-of-the-pack compared to its siblings. OKLAHOMA CITY, Feb. 3, 2022 /PRNewswire/ -- SONIC Hard Seltzer, a rising fan-favorite, announced the continued expansion of its eight hard seltzer offerings into new . Couple this with our craft beer tradition of manufacturing quality and excellence and youve got a winning combination for a leading hard seltzer entry that is shaking up the category and driving extraordinary growth.. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on H2S Email (Opens in new window), Click to share on SMS (Opens in new window). You asked and we delivered: SONIC Hard Seltzer is now available across nearly half the country! Sonic's Mango Guava seltzer tastes like pure mango. Residents of the 46 states where Sonic operates brick-and-mortar drive-in locations implicitly understand the gravity of this otherwise mundane sales insight. (According to a 2021 Business Insider report, a full quarter of Sonics pandemic receipts came from its soft drink menu. This week, the sitting US Lego has announced some new sets for Disneys 100th anniversary including 18 adorable collectable minifigures. This seltzer is by far the most candylike of any of the flavors, which is what we really wanted from Sonic seltzers. But those are stunts. Top Hat was already copyrighted, restricting the Oklahoma restaurants ability to expand. Hard Seltzer Market Size Worth $49.4 Billion By 2028: Grand View Research, Inc.. [online] Prnewswire.com. We interviewed our tech expert, Jaime Vazquez, to learn more about accessible smart home devices. We ended up throwing away the rest of them. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 2011 - 2023 All rights reserved. Given that, you might assume that COOP is using the Sonic name as a foot in the door to expand its owned-and-operated beers and hard seltzers with new wholesale and retail partners. TM and 2021 Americas Drive-in Brand Properties, LLC. Watermelon is definitely hanging out in the background, but it's not dominating your palate as you drink this. Sonic Cherry Limeade Seltzer stands out from the crowd, boasting an intense and unmistakable fake cherry flavor. Please look at the time stamp on the story to see when it was last updated. Additionally, Missouri residents are now able to get their hands on SONIC Hard Seltzer in St. Louis. All Rights Reserved. Thanks for letting us know what youve thought of these, Stormy! The SONIC Hard Southern Sweet Tea is offered in one original flavor, while the SONIC Hard Slush is being offered in three flavor offerings for fans to enjoy. All your favorite SONIC flavors are now available as hard beverage! This actually looks like a partnership, adds Bichsel. Whether its their famous pellet ice, chopped fruit additions, or extra flavor syrups Sonic brings us as close to that classic soda fountain experience we all long for. All these flavors come in at only 100 calories each while containing no added sugar or gluten, making them healthier alternatives than many other items on Sonics restaurant drink menu (excluding alcohol). Sonic has got the middle of America, and theyve had a grip on it for years, says Donn Bichsel, the founder of 3 Tier Beverages, an independent beverage-alcohol consultancy that provides data analytics for COOP. Beverages. The Tropical Variety Pack features Ocean Water, Melon Medley, Mango Guava and Orange Pineapple. The press release does not specify when the SONIC Hard Seltzers will be available in St. Louis or where they will be purchased. Guava is one of those fancy-sounding names that manufacturers can just throw onto products because they know that not that many people will call their bluff. According to data reviewed by VinePair, this spring, Sonic cracked the top-15 hard seltzer brands in Nielsen scan data for grocery, convenience, drug, and liquor stores, despite limited distribution and volume compared to both craft and mass-market category leaders. Sonic hard seltzer is another opportunity for us to reach our Sonic fans outside of the drive-in, explains the firms director of brand marketing and activation, Grant Springer, in response to emailed questions from VinePair. Two weeks after the [Will & Wiley] launch party, Rudy Gobert famously caught Covid here at the Thunder game in Oklahoma City, and our whole world changed, says Mossman. As the consumer profile of seltzer drinkers continues to expand, so do the occasions for drinking a SONIC Hard Seltzer. Not only is it delicious, but it doesn't taste like any other hard seltzer we've tried. Sonic prominently features Ocean Water as an iconic item on their expansive slush menu. That speedy attention inspired its current identity and the name that most know it by. Although this seltzer drinks well on its own merits, it doesnt stand out among highly-rated siblings within the same range. But having already cracked into the categorys upper echelon after less than a year on the market, its worth taking a closer look at how COOPs pioneering QSR deal came to be, how its structured, and what it means for the collapsing landscape of American alcohol. While the tots and Coney dogs have their fans, aficionados of the Sonic experience always come back for the beverages. SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. According to a Sonic press release, the seltzer was originally only available in the company's home state of Oklahoma, but now it can be found in six more states. Its been insane.. The thought occurred to him on a socially distanced jog a few months prior. They were just undrinkable. 2023 LEARFIELD. True Sonic fans know that the chain's drink menu is at least as important as the food. In August 2021, the seltzer will be distributed across five other states - Nebraska, Texas, Kansas, Missouri and Arkansas. | 2400 Dallas Parkway, Suite 500 Plano, TX 75093 | Phone: College Football Season Ticket Pricing Analysis, Athletics, LEARFIELD Ink Multi-Year Contract Extension with iHeartMedia Minneapolis, Jacksons Expands Official Trading Card Promotion with Boise State Athletics, Harris Teeter and LEARFIELD to Assist in Fighting Hunger at the Feb. 25 Mens Basketball Game, LEARFIELD and SIDEARM Sports Executive Jeff Rubin to receive Keith Jackson Eternal Flame Award; Basketball analyst Debbie Antonelli selected Jake Wade Award winner. . The Oscars will air on ABC and can be streamed on ABC.com and the ABC app as well as Hulu + Live TV, YouTube TV, AT&T TV or FuboTV. All your favorite SONIC flavors are now available as hard seltzer! Cherry Limeade is Ocean Water's nemesis in the Sonic flavor battle, but unlike its competitor, it's actually deserving of its star status. The popular Easter snack consists of solid Amid Maryland mayor Patrick Wojahns arrest and subsequent resignation, we take a look at the politicians political party. Will & Wiley debuted in early 2020, and grabbed up around 8 percent of Oklahomas hard seltzer market in its opening weeks, according to Mossman. As the past 18 months of alco-llaborations demonstrate, pretty much any brand with a functioning marketing department can develop a crossover alcoholic beverage brand on a lark. Enjoy Responsibly.SONIC, double-delta logo and Ocean Water are trademarks of Americas Drive-In Brand Properties, LLC used under license. The Citrus pack includes four flavors - Lemonade, Limeade, Lemon Berry, and Cherry Limeade; while the Tropical boasts Mango Guava, Melon Medley, Orange Pineapple, and Ocean Water. Weve worked for the last year-plus on executing 198 new distribution agreements in 25 states, he says. SONIC Drive-InSONIC, founded in 1953, is the largest drive-in restaurant brand in the United States with more than 3,500 restaurants in 46 states. Site by And the choice to package this growth? Take advantage of this one-of-a-kind seltzer experience! Compared to the other Sonic seltzers, everything about the flavor of Cherry Limeade is more extreme. Head on over here to find a retailer selling SONIC Hard Seltzer near you! So in mid-2020, they went back to the well, whipping up another Sonic-inspired hard seltzer, modeled after the restaurants polarizing, electric-blue Ocean Water to release in spring 2021. Orders . Thanks so much for sharing your honest thoughts with us, Jessica! This beverage captures the nostalgia of childhood summer days with its tangy, punchy flavor. Pick up a pack and host your own happy hour any time you want! The fully immersive seltzer taproom will offer drinkers . The Citrus pack has Lemonade, Limeade, Lemon Berry, and Cherry Limeade. 4-5 Raspberries. No cherry taste to the cherry limeade, so disappointing. From the chains perspective, hard seltzer was an intriguing new vessel for its familiar flavors, one that could carry the brand onto supermarket shelves and into off-premise drinking occasions that even the cheesiest of footlong chili cheese dogs would have trouble reaching. And by God, are those fans thirsty. Find Sonic Hard Seltzer near you! Mossmans six-year tenure at the brewery was immediately preceded by another half dozen years as a CPG licensing executive focused on the hardware industry. The Tropical Variety Pack features Ocean Water, Melon Medley, Mango Guava and Orange Pineapple. Cherry Limeade Sonic Seltzer is a genuinely bold soda experience! We generously provided a few cases for us to test out all these delicious flavors so we could report back our results. 2014 - 2023 VinePair Inc. Made In NYC, The Number of Sonic Drive-Ins in Every State [MAP] | VinePair, https://vinepair.com/articles/map-states-sonic/, dining out, Infographics, map, restaurants, sonic, VinePair Happy Hour: Whats Your Favorite Way to Drink Bourbon? I did drink them all because I refuse to waste alcohol (unless its Whiteclaw surge I just couldnt finish them) but I will not buy again unless its the only thing available. We like the blue one (maybe its ocean) the best (?). Its the brewerys ballgame. 1/2 oz Simple Syrup. Unlike the classic soft drinks from drive-ins which contain added sugars and artificial sweeteners, these hard seltzers have minimal sugar content. But Mossman, who has worked at Oklahomas top-selling craft brewery, was already working another angle. In this video I try the Sonic hard seltzer! ST. LOUIS SONIC fans in St. Louis will soon be able to buy SONIC Hard Seltzer at select retailers. If faced with the challenge of describing guava flavors on the spot, it may prove difficult due to a lack of experience or familiarity. Sonic has taken a bold leap into the melon-flavored hard seltzer market, offering a refreshing take on the genre.
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