1. Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS Easyjet is one of the FTSE250 companies and 3rd largest airlines ranked among 10 IATA listed airlines in terms of passengers carried [Ref.11, 12, FTSE, IATA (2010)]. This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. [75], In July 2011, the airline tried to refuse carriage of a boy with muscular dystrophy because he had an electric wheelchair. In fact as we will note again shortly a list of stakeholders that is too long actually may reduce the effectiveness of this important tool by overwhelming decision makers with too much information. What we do. 3.1.4 Payment period 5 Table of Contents. The airline's monthly inflight magazine is called The Traveller. CSR, credibility, employees' rights and legitimacy during a crisis: a critical analysis of British Airways, WizAir and EasyJet cases - Author: Rasha Kassem, Aly Salama, Chanaka N. Ganepola . Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. Airline, Haji-loannou has founded the EasyJet Airline Company Limited in 1995. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. Easyjet stakeholders. This cookie is set by GDPR Cookie Consent plugin. Provide an explanation for each stakeholder position and identify the potential strategic implications. By introducing the no-nonsense theory to the European market after its deregulation in 1992 easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines, Premium It works by reducing the build-up of debris and reduces drag across the surface of the aircraft, thus reducing the fuel bill. McDonalds PLC is one of the largest fast food chains in the world with 32000 outlets in 117 countries. They can consist of e-tickets, online booking and travel services. See Answer. The level of stakeholders depends on the political economic and social environment. EasyJet's biggest shareholder, the . 3.3 Promotion 7 Introduction EasyJet was founded by Stelios Haji-Ioannou, when he was just 28, in the year 1995. London Gatwick Airport DALLAS - Esken, the owners of London's Southend Airport (SEN), could be put up for sale after the pandemic saw passenger numbers plummet by 90%. Easyjet Case Study. Stakeholder analysis They contracted to buy 12 brand new 737s from Boeing in 1997. A shareholder, though, is someone who has invested in a corporation. An example of this is when ''Go'' a budget airline owned by British Airways was taken over by EasyJet in 2002. BMAN72801 These cookies ensure basic functionalities and security features of the website, anonymously. In addition, Marketing Analysis of easyJet This will secure the flying rights of the 30% of EasyJet's network that remains wholly within and between EU states, excluding the UK. [18][20] Competitors responded to the emerging EasyJet in different ways; while BA was largely indifferent, KLM allegedly chose to respond with a predatory pricing strategy that led to an investigation by the European Union over unfair competitive practices. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium [20], In April 1996, the first wholly owned aircraft was delivered to EasyJet, enabling the company's first international route, to Amsterdam, which was operated in direct competition with rival airlines British Airways (BA) and Dutch flag carrier KLM. Strong operational efficiency leading to a low-cost model. The company has clearly identiable operational and marketing, Premium 1 minute read. [40], In April 2020, EasyJet became involved in a dispute with its owner and largest shareholder, Stelios Haji-Ioannou. [18], Early promotional activity focused on the airline's relatively low pricing compared to incumbent operators. easyJet The Annual General Meeting will be held on Wednesday, 23 December 2020. 2.2.4. [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. [41], On 19 May 2020, the company revealed that it had been the subject of a cyber-attack resulting in the release of the personal information of 9 million customers. [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. Within a year, over 50% of bookings were made using the website; by April 2004, the figure had reportedly jumped to 98%. EasyJets Business Model Analysis These aircraft have subsequently been transferred to Berlin-Brandenburg Airport. Practical Legal Skills R. Hyams, S. Campbell. Competition These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. But stakeholders can also be employees, bondholders, customers, suppliers and vendors. In terms of cost leadership, easyJet takes the second position after Ryan. It is very difficult to classify easyJet's social responsibility activities. [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. Start a SWOT and Porter's 5 Forces Analysis for the company; Make a list of the issues/problems you face. Low-cost carrier EasyJet passengers whose card details were stolen in a "highly sophisticated cyber-attack" say they have been left frustrated and in limbo by the airline's response. should consider the following legal factors when exploring a new market. Easyjet stakeholders.Then evaluate the other options which will bring to the fray better returns. This problem has been solved! Its pilot training scheme was the subject of another ITV television series, easyJet: Inside the Cockpit, which premiered in August 2017. They are widely known with their, Premium [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . Our strategy has three pillars: tackling our carbon emissions; stimulating carbon innovation; and going beyond carbon. Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. 1.4 Research objectives. Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . Conclusion 13 [116] Onboard sales are an important part of the airline's ancillary revenue; gifts such as fragrances, cosmetics, gadgets as well as duty free cigarettes, rolling tobacco and a large selection of spirits. During the 2000s, the airline adopted a different approach, deciding to make accommodations for unions. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. [42], On 17 August 2020, EasyJet confirmed in a statement they would be closing three bases in the UK. This cookie is set by GDPR Cookie Consent plugin. 3.5.2 Boarding the plane 10 Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). 1. Pricing.In competing against legacy carriers, easyJet's main advantage is its price structure, which sees its average fares somewhere around 50% lower than those of the major carriers on short haul routes and 20% to 40% below those of most other lower cost competitors. [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. EasyJet operates 580 routes around all of Europe and 104 between Europe and airports in northern Africa. A stakeholder is someone who holds and interest in the company. Below are the introduction, body and conclusion parts of this essay. In September 2018, he suggested there should be a law to favour more women pilots in the industry. Internal stakeholders are those from within the, Premium Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated. In order to see how Easyjet performs in the three financial years from 2006 to 2008 following objectives have been set. Changes in the macro-environment factors can have a direct impact on not only the Easyjet Plc but . Some 2,208 customers had their . 10. A Share holder is an investor who has exchanged equity in the business for the investment; owning shares of stock in a corporation. Airline 1.Introduction Free EasyJet Essay Topic Generator. TABLE CONTENT ii Income statement Management safeway new westminster station parking; pluto conjunct prenatal solar eclipse; shandon hotel balance back This gave the airline some time to evaluate the feasibility of operating these larger aircraft. Creating a corporate culture implementing educating programs.Stelios, Premium Germany When the companies merged EasyJet ''power branded'' this means that all of the logos and names that Go had used previously where replace by the EasyJet name and logo. EasyJets mission statement: to provide our customers with safe good value point-to-point air services. The airline modernised the building and painted it orange. [82] In July 2017, EasyJet announced that it has applied for, and was subsequently granted by the Ministry of Transport, an Austrian Air Operator Certificate (AOC) and operating permit, thereby establishing EasyJet Europe. Avianca, the characteristics of this category of product. Southwest Airlines The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. Equally, EasyJet strives to maintain the same standard of fundamental human rights in respect of its customers and is committed to the responsibility of the equal treatment of all passengers regardless of their personal characteristics or social status. EasyJet company 1 All in all marketing is one of the most elements, Premium It has 29 bases across Europe, the largest being Gatwick. Primary or secondary. A person group or organization that has interest or concern in an organization. They also offer other advantages to business passengers as for example: boarding the plane among the first, going through fast-track . Airline Technological impacts 8 I have found this less to be the case with easyJet, and most of the . EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium London Gatwick Airport Southwest Airlines But its time that we took responsibility for the effect flying has on the environment. Stakeholder Future expansion 12 Southwest Airlines. Airline, MARKETING RESEARH PROJECT EasyJet was founded by Haji-Loannou in 1994. Since 2012, all passengers are allocated numbered seats before boarding commences, as it was found that this does not slow down boarding times and could earn more revenue than Speedy Boarding. TABLE CONTENT It urged travellers to cut out the travel agent. Creating brand awareness ( 10% of Easyjet revenue were spent in advertising) However their expectations are plenty. Employment Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021). For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? Most EasyJet Topics to Write about. for only $11.00 $9.35/page. What are various methods available for deploying a Windows application? Management [11][31][32][33][34], In June 2011, the airline opened its eleventh British base at London Southend Airport, offering flights to Alicante, Amsterdam, Barcelona, Belfast, Faro, Mlaga, Jersey, Palma de Mallorca and Ibiza. With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. [59], In June 2007, EasyJet announced plans for the construction of its airliner, dubbed EcoJet. EasyJet has increased the amount of modern aircraft to EasyJet plc [5] (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. Alternatively, customers can book accommodation separately at the EasyJetHotels website. [37], On 30 March 2020, EasyJet suspended all flights, grounded its entire fleet, and furloughed its crews due to travel restrictions imposed. [44], EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. They have the interests in the activities of an organization and can be divided into internal and external stakeholders. Here is a useful summary: 3.5.1 Check-in 9 Efficiency-driven operational model ( tutto quello che c e scritto sotto) Good Essays. Stakeholder The facility, located in Essex, around 50km east of the UK capital, announced a pre-tax loss of 21.5m for the year ending February 28, 2022. Brand [66][67], Since November 2019, easyJet has offset the carbon emissions from all of its flights using carbon offsetting projects that meet either the Gold Standard or Verified Carbon Standard (VCS) accreditation. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. 3.2 Product and services 6 Due to this seating arrangement, to satisfy safety requirements the airline's Airbus A319 aircraft have two pairs of overwing exits, instead of the standard one-pair configuration found on most Airbus A319 aircraft. Its principal activities include airline operations and aircraft trading and leasing. [62] However, there has been few announcements on the project since then. EasyJet has a unique geographical location because it was born in England. This report will consist of an analysis of EasyJet's macro and micro marketing environment. Table of Content The company's sustainable business model aims to make travel easy and affordable, while driving growth and . 4.2.2 BIBLIOGRAPHY As such any organization must strive to identify its stakeholders and their specific needs, Premium To achieve this we will develop our people and establish lasting relationships with our suppliers, Premium Airline The Airline business segment operates its route network. These are Flexi Fare, EasyJet Plus and a new frequent traveller loyalty programme called Flight Club. She added that the A321neos would help to cut costs by 9 per cent. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. Government grants permission to purchase new Aircrafts. Designing the workspace to have a nice environment for the employees to work well in this will increase the efficiency of the company. [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. Interviews by Ross Falconer. To have happy customers a firm ha sto create expectations and meet them. Q1: How do easyJets marketing objectives and marketing mix strategy affect its pricing decision? 1.1 History. Introduction Passengers can pay an additional fee for certain seats such as the front few rows and overwing seats (which have extra legroom). EasyJet shareholders put it on the red list on Thursday morning after the airline announced it had landed itself a post-pandemic war chest, with a plan to raise 1.2bn in a rights issue.This knocked a tenth off its share price on Thursday morning. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. Stakeholders are individuals (or groups) that can either impact the success and execution or are impacted by a product. First choice brand and increasing customer loyalty. Branding 11 Start a PESTEL analysis for the general business environment of EasyJet. . Also the product that airlines serve is a somewhat typical service. Strategic management, Stakeholders of marks and spencer and their influence. Staffing and recruiting 10 Its main strength resides in the fact that it flies to more primary airports on the top 100 European routes than any other carrier. Political and Legal impacts 5 At the time of the announcement, it was stated that the first flight was scheduled to occur sometime during 2015. Since its launch the site had taken more than 800000 bookings by March 2000. Popular books for Law and Public Services . Easyjet stakeholders Rating: 7,8/10 1987 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest . [81], Following the UK's referendum vote to leave the European Union, EasyJet announced a plan to establish an Air Operator Certificate (AOC) in another EU member state. In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. Background 3 Low-cost carrier The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. [22] In 2002, rival airline Go Fly was purchased for 374 million; the airline inherited three new bases from Go, at Bristol Airport, East Midlands Airport and London Stansted Airport; the acquisition of Go almost doubled the number of Boeing 737-300 aircraft in the EasyJet fleet. [64] In late 2015, EasyJet started making use of artificial intelligence (AI) and big data for the purpose of improving efficiency, cutting costs, and enhancing the customer experience. 1. and The marketing decisions of the industry are to an extent based on political decisions. Government guidance and assistance available to travel and tourism businesses. Quality Glossary Definition: Stakeholder. Low-cost carrier The owner of the business can be role models for the employees. To produce a set of recommendations in a written document about how McDonalds PLC can reduce its carbon footprint through the management of key stakeholder relationships. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. This ticket offers additional flexibility, including unlimited free date changes within a set period, free route changes, complimentary checked baggage (1x20kg), an increased carry-on baggage allowance, and a 7.50 on-board refreshment voucher. Debt Easyjet Plc. A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . What experience do you need to become a teacher? [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. Airline, Impacts of Tourism 2.6.2 Legal factors that influence Easyjet Plc. Thu 28 May 2020 04.59 EDT. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. About easyJet. Who are EasyJet stakeholders? With the demand on transportation and advancements on technologies airline industry became one of the fastest developing industries on the world. Due to the research (EasyJet.com 2011) has noticed that over 600 routes across more than 30 countries have been functioned. Executive Summary 1 Based on this evaluation, EasyJet exchanged 25 A319 orders for A320s in July 2008 and later removed the A321 aircraft from the fleet. Butterworths Company Law Handbook K. Walmsley. In addition there are different levels of stakeholders: primary and secondary. Its original advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft. [84] In May 2018, EasyJet confirmed that it was very close to achieving the required majority EU27 share ownership and that the UK government will nevertheless continue to consider it as a UK airline. This principle became a cornerstone of EasyJet's operations. Weaknesses. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. 3. http://www.britishairways.com/cms/global/microsites/ba_reports0809/pdfs/Strategy.pdf Easyjet stakeholders. 2. easyJet Airlines: Small Lean and with Prices that Increase over Time (Oded Koenigsberg The company sells its own tickets directly to the user trough the Internet, Premium This was the first codeshare agreement for EasyJet; it was terminated when Transaero Airlines ceased to operate in October 2015. It currently uses the slogan "This is Generation easyJet". The easyJet Marketing Channels TV Advertising conveys a message that easyJet is the consumers friend and raises brand awareness. 3.1.2 Allowances 4 [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. This Case Study details the rapid growth of easyJet which started operations in November 1995 from Londons Luton airport. First published on Thu 28 May 2020 03.16 EDT. [72][73], EasyJet has campaigned for the UK to replace air passenger duty (APD) with a new tax that would vary depending on distance travelled and aircraft type. The space saved by having smaller galleys allowed for the installation of 156 seats. Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. Direct or indirect. [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. Pricing The cookies is used to store the user consent for the cookies in the category "Necessary". [7] EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Better Essays. [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. Project management, Steps in Identifying Stakeholders for only $11.00 $9.35/page. How does EasyJet create value for the customer? The Holidays business segment sells holiday packages. Airline, INTRODUCTIONS Low-cost carrier Influences the aims and objectives of Tesco as they have a large say in the company so, Premium BTEC Level 3 National Public Services Student Book D. Gray, T. Lilley. 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. TABLE OF CONTENTS Southwest has an average fleet age of 11.9 years[49] whereas Ryanair's and EasyJet's average fleet ages are just a little over six years each.
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